OEM Customization in Android Automotive: A Unique User Interface for Every Car Model

Exploring OEM Customization in Android Automotive

Android Automotive, the tailored version of the popular Android operating system for in-vehicle infotainment systems, brings a world of possibilities for Original Equipment Manufacturers (OEMs). One of the standout features of Android Automotive is the flexibility it offers to OEMs for customizing the user interface according to their brand and vehicle specifications. This allows for a unique and consistent user experience across different car models, enhancing the overall in-car journey for drivers and passengers alike.

Flexibility in Branding

With Android Automotive, OEMs have the opportunity to align the in-car experience with their brand identity. They can incorporate brand-specific colors, logos, and visual elements into the user interface, ensuring a cohesive and recognizable look and feel. By leveraging their existing brand guidelines, OEMs can create a consistent experience that resonates with their target audience.

Tailoring the User Interface

Android Automotive’s customization capabilities go beyond branding. OEMs can tailor the user interface to match the specific features and functionalities of their vehicle models. This means that each car model can have a unique interface layout, prioritizing the most frequently accessed controls and providing easy access to vehicle-specific features. Whether it’s adjusting climate control settings, managing seat configurations, or accessing specialized vehicle settings, OEMs can design a user interface that optimizes the user experience for their particular vehicles.

Integration with Vehicle Controls: Android Automotive seamlessly integrates with the vehicle’s hardware controls, allowing OEMs to design interfaces that interact with physical buttons, knobs, and touchscreens present in the car. This integration ensures a unified and intuitive experience, where users can effortlessly control both Android-based infotainment features and traditional vehicle functions.

Personalization and User Preferences

Android Automotive also offers personalization options for individual users. Drivers can have their preferences stored and synced, allowing them to personalize their in-car experience with settings such as preferred music apps, navigation preferences, and contact integrations. This level of personalization enhances the user experience, making each journey comfortable and tailored to the driver’s preferences.

Future-proofing and Updates: With Android Automotive, OEMs can future-proof their infotainment systems. As Android releases new versions and updates, OEMs can leverage the latest features and improvements to enhance their customized interfaces. This ensures that customers can benefit from ongoing Android advancements while enjoying a familiar and customized experience in their vehicles.


The OEM customization capabilities of Android Automotive empower automakers to create a distinct and consistent user interface across their vehicle models. By aligning the interface with their brand identity and tailoring it to their specific vehicle features, OEMs can deliver a unique and delightful in-car experience for drivers and passengers. With the ability to personalize and integrate with vehicle controls, Android Automotive sets a new standard for infotainment systems, enhancing convenience, usability, and brand loyalty in the automotive industry.